Marketing, Advertising, and Identity
Marketing
We pride ourselves in being as diverse in the services that we can provide, as the projects that our clientele approach us with. We are well versed in all forms of marketing and marketing strategy, however, we specialize in nontraditional marketing methods. At Brute! we believe that the use of traditional media for marketing and advertising purposes is essentially a lost cause unless you have the money to flood all types of media. 95% of marketing or advertising done in traditional mediums is ignored or tuned out nowadays without an all out media blitz which most companies would rather not spend the capital on or they may not be able to afford. That having been said, Brute! is prepared to find other ways to acheive the goals of reaching your target audience that will be far more effective and much cheaper in the long run. Our specific capabilites include: Guerilla Marketing, Viral Marketing, Niche Marketing, Ambient Marketing, Presence Marketing, Grassroots Marketing, Wild Posting Campaigns, Alternative marketing, Buzz marketing, Undercover Marketing, Astroturfing, Experiential Marketing, Interaction with Product Marketing, Tissue-Pack Marketing. No project is too big and we are not afraid of challanges. We can get your ideas or products the attention they deserve in ways that will not break the bank at the end of the day.
Advertising
Brute! Productions offers a full range of services dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for our clients. We focus on being a full service interactive shop that operates enitrely independent from the client and provides an outside point of view to the effort of selling our client's products or services. Brute! Productions can also handle overall marketing and branding strategies and sales promotions for its clients, in addition to, offering a mix of Web Design/Development, Search Engine Marketing, Internet Advertising/Marketing, or E-Business/E-Commerce consulting.
Identity
Our objective is to create visibly manifested branding and the use of trademarks that either recreate or support your identity or "persona" which are designed to accord with and facilitate the attainment of your business objectives.
You provide the organisational philosophy and we figure out how that philosphy will manifest itself into a distinct culture
that is reflective of your company's personality.
Generally, this normally amounts to a corporate title, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of guidelines that govern how the identity is applied and that confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.
Identity is often viewed as being composed of three parts:
* Design (logos, uniforms, etc.)
* Communication (advertising, public relations, information, etc.)
* Behavior (internal values, norms, etc.)
However, in most cases nowadays these devices are the norm or average and simply do not provide a far enough reaching and lasting method for establishing identity within the minds of your customers is not only wanted but, necessary to survive.
Simply put, you need to be the leader of the pack and we can help make that happen. We provide all of the services and research necessary to make your product's impact rival the next ipod or iphone and we will build the identity that will make your company not just a household name, but a lasting presence that won't ever be forgotten.
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